SKAdNetwork 4.0: what’s new?SKAdNetwork brought many surprises to the lives of app marketers in the past several years. The system is upgrading, but nothing becomes…Oct 31, 2022Oct 31, 2022
The advantages and challenges of programmatic in-house for mobile app developersIn this article we will talk over the advantages and challenges of programmatic advertising that oftentimes face mobile marketing managers…Jun 2, 2022Jun 2, 2022
Why do mobile app developers prefer programmatic in-housingIn-house is an undeniably growing trend. In this article, we would like to talk about effective tools and problems of in-app advertising.Feb 22, 2022Feb 22, 2022
iOS 14.5: iOS ad spend drops, ATT implementation is still lowiOS ad spending has been dropping after the release of iOS 14.5, and iOS 15 is not far away. With the release of iOS 14.5 and the…Jul 7, 2021Jul 7, 2021
In Q2 of 2021, consumer spending in apps skyrocketed to $34 billionThe global app market is breaking an all-time record of in-app purchases this quarter. App Annie data reveals that users spent $34 billion…Jun 30, 2021Jun 30, 2021
App installs jumped 31% in Q1 2021App installs grew 31% year-on-year during Q1 2021, sessions increased another 30% in 2020 and global spend on mobile apps hit $112 billion…May 27, 2021May 27, 2021
iOS 14.5 Is Live: ATT, SKAdNetworkYesterday, on 26th of April, Apple finally released iOS 14.5 worldwide after a longer-than-usual beta period.Apr 27, 2021Apr 27, 2021
Targeting“in the crowd”: Google’s FLoCAt the beginning of 2020 Google announced a block of 3d party cookies and last week reported the good results of tests delivered by FLoC…Feb 4, 2021Feb 4, 2021
