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Hybe.io
Hybe.io

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Oct 31, 2022

SKAdNetwork 4.0: what’s new?

SKAdNetwork brought many surprises to the lives of app marketers in the past several years. The system is upgrading, but nothing becomes easier. But user privacy is on the top. Recent release of SKAdNetwork 4.0 (24 of October) brings a lot of new features. 4 major updates are: 1️⃣ Hierarchical…

IOS

2 min read

SKAdNetwork 4.0: what’s new?
SKAdNetwork 4.0: what’s new?
IOS

2 min read


Jun 2, 2022

The advantages and challenges of programmatic in-house for mobile app developers

In this article we will talk over the advantages and challenges of programmatic advertising that oftentimes face mobile marketing managers running user acquisition and retargeting activities in-house. More brands and app companies are leaning toward implementing their advertising in-house, considering tremendous margins in install price of Google, Facebook and ad networks. More than a fifth (21%) of companies have completely transferred programmatic media buying in-house, and almost half (48%) have partially done it. …

Programmatic Advertising

4 min read

The advantages and challenges of programmatic in-house for mobile app developers
The advantages and challenges of programmatic in-house for mobile app developers
Programmatic Advertising

4 min read


Feb 22, 2022

Why do mobile app developers prefer programmatic in-housing

In-house is an undeniably growing trend. In this article, we would like to talk about effective tools and problems of in-app advertising. Over the past two years, daily app usage has grown by 40%. Users worldwide spend about four hours a day on apps, and in some countries, the average is even higher — more than five hours. …

User Acquisition

5 min read

Why do mobile app developers prefer programmatic in-housing
Why do mobile app developers prefer programmatic in-housing
User Acquisition

5 min read


Jul 7, 2021

iOS 14.5: iOS ad spend drops, ATT implementation is still low

iOS ad spending has been dropping after the release of iOS 14.5, and iOS 15 is not far away. With the release of iOS 14.5 and the introduction of ATT, the mobile ads market began to respond rapidly. According to Singular data, from February 1 to June 20, ad spend…

ATT

2 min read

iOS 14.5: iOS ad spend drops, ATT implementation is still low
iOS 14.5: iOS ad spend drops, ATT implementation is still low
ATT

2 min read


Jun 30, 2021

In Q2 of 2021, consumer spending in apps skyrocketed to $34 billion

The global app market is breaking an all-time record of in-app purchases this quarter. App Annie data reveals that users spent $34 billion on apps in Q2 2021, surpassing the previous record of the last quarter of $32 billion. Broken down by app store, the chart shows that spending on…

In App Purchase

2 min read

In Q2 of 2021, consumer spending in apps skyrocketed to $34 billion
In Q2 of 2021, consumer spending in apps skyrocketed to $34 billion
In App Purchase

2 min read


May 27, 2021

App installs jumped 31% in Q1 2021

App installs grew 31% year-on-year during Q1 2021, sessions increased another 30% in 2020 and global spend on mobile apps hit $112 billion in 2020 as our partner Adjust says in its last report. The interest in the mobile market keeps growing and app developers should keep up to date…

App Installs

3 min read

App installs jumped 31% in Q1 2021
App installs jumped 31% in Q1 2021
App Installs

3 min read


Apr 27, 2021

iOS 14.5 Is Live: ATT, SKAdNetwork

Yesterday, on 26th of April, Apple finally released iOS 14.5 worldwide after a longer-than-usual beta period. Testing of the update took more than two months, which is not typical. However, iOS 14.5 …

2 min read

iOS 14.5 Is Live: ATT, SKAdNetwork
iOS 14.5 Is Live: ATT, SKAdNetwork

2 min read


Feb 4, 2021

Targeting “in the crowd”: Google’s FLoC

At the beginning of 2020 Google announced a block of 3d party cookies and last week reported the good results of tests delivered by FLoC (Federated Learning of Cohorts), which should replace them. Google’s tests show that advertisers can expect to see at least 95% of the conversions per dollar…

Advertising

1 min read

Targeting“in the crowd”: Google’s FLoC
Targeting“in the crowd”: Google’s FLoC
Advertising

1 min read

Hybe.io

Hybe.io

2 Followers

Mobile programmatic ads featuring perfomance

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