In this article we will talk over the advantages and challenges of programmatic advertising that oftentimes face mobile marketing managers running user acquisition and retargeting activities in-house. More brands and app companies are leaning toward implementing their advertising in-house, considering tremendous margins in install price of Google, Facebook and ad networks. More than a fifth (21%) of companies have completely transferred programmatic media buying in-house, and almost half (48%) have partially done it. …

In-house is an undeniably growing trend. In this article, we would like to talk about effective tools and problems of in-app advertising. Over the past two years, daily app usage has grown by 40%. Users worldwide spend about four hours a day on apps, and in some countries, the average is even higher — more than five hours. …

iOS ad spending has been dropping after the release of iOS 14.5, and iOS 15 is not far away. With the release of iOS 14.5 and the introduction of ATT, the mobile ads market began to respond rapidly. According to Singular data, from February 1 to June 20, ad spend…

The global app market is breaking an all-time record of in-app purchases this quarter. App Annie data reveals that users spent $34 billion on apps in Q2 2021, surpassing the previous record of the last quarter of $32 billion. Broken down by app store, the chart shows that spending on…

App installs grew 31% year-on-year during Q1 2021, sessions increased another 30% in 2020 and global spend on mobile apps hit $112 billion in 2020 as our partner Adjust says in its last report. The interest in the mobile market keeps growing and app developers should keep up to date…

Yesterday, on 26th of April, Apple finally released iOS 14.5 worldwide after a longer-than-usual beta period. Testing of the update took more than two months, which is not typical. However, iOS 14.5 …

At the beginning of 2020 Google announced a block of 3d party cookies and last week reported the good results of tests delivered by FLoC (Federated Learning of Cohorts), which should replace them. Google’s tests show that advertisers can expect to see at least 95% of the conversions per dollar…