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iOS ad spending has been dropping after the release of iOS 14.5, and iOS 15 is not far away. With the release of iOS 14.5 and the introduction of ATT, the mobile ads market began to respond rapidly.

According to Singular data, from February 1 to June 20, ad spend for the mobile was around $1.5 billion for both iOS and Android for their clients. In February, spend on app install campaigns was distributed 56/44 in favor of Android, but in June, the ratio reached 70/30. What a massive leap for such a short period!

However, according to the recent…


The global app market is breaking an all-time record of in-app purchases this quarter. App Annie data reveals that users spent $34 billion on apps in Q2 2021, surpassing the previous record of the last quarter of $32 billion.

Broken down by app store, the chart shows that spending on the iOS App Store boosted 30% YoY to $22 billion while Google Play spending increased less — by 20% to $12 billion.


App installs grew 31% year-on-year during Q1 2021, sessions increased another 30% in 2020 and global spend on mobile apps hit $112 billion in 2020 as our partner Adjust says in its last report. The interest in the mobile market keeps growing and app developers should keep up to date on the latest market trends. Let’s take a look at key takeaways from the report.

Fintech

Fintech continued to grow in mobile in 2020 as more legacy banks partnered with fintechs and more users adopted them. Installs for fintech apps increased 51% from 2019 to 2020 and are up again…


Yesterday, on 26th of April, Apple finally released iOS 14.5 worldwide after a longer-than-usual beta period.

Testing of the update took more than two months, which is not typical. However, iOS 14.5 is the largest update Apple has had since the release of iOS 14, so it’s no surprise that it took so long to test the version.

In addition to various custom updates, the introduction of new functions for the users, the X-day has come for mobile app developers because it means that ATT (App Tracking Transparency) and the SKAdNetwork (SKADN) frameworks now are live.


At the beginning of 2020 Google announced a block of 3d party cookies and last week reported the good results of tests delivered by FLoC (Federated Learning of Cohorts), which should replace them.

Google’s tests show that advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.

Federated Learning of Cohorts (FLoC) proposes a new way for businesses to reach people with relevant content and ads by clustering large groups of people with similar interests. …

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